Our $5K/Month Mistake

We spent 3 months building our internal AI agents in-house because we didn't know any better. That ignorance just helped us discover something that's changing everything we know about human+AI collaboration.

Turns out, not knowing the "right way" is sometimes the best way to see what everyone else is missing.

The Expensive Shortcut

Every AI vendor promises the same thing: "Just connect our agents to your stack, and watch the magic happen." Pre-built support agents, sales agents, marketing agents - plug-and-play automation for every department.

Founders are rushing to buy these off-the-shelf solutions, hoping to transform their businesses overnight. We almost did too.

But here's the thing: With 50+ AI agent companies all promising different flavors of magic, we couldn't even figure out what we actually needed. And at $5K/month per agent with 12-month lock-ins? That's an expensive way to guess wrong.

So instead of betting big on someone else's vision, we started small: Building our own basic support agent, just to see what we'd learn.

Discovery Over Automation

What started as a simple Slack bot answering basic questions evolved through necessity:

First, we added instant escalations when the agent got stuck. Then, we had it document our responses to learn from them. Soon, it was categorizing issues and spotting patterns we'd missed.

But the real magic happened when support conversations transformed from troubleshooting to imagination - customers started dreaming up new use cases we'd never considered, turning support tickets into product roadmaps.

That's when it clicked: We weren't just automating support. We had accidentally discovered how humans and AI could amplify each other's potential.

This wasn't just a support breakthrough - it was our first glimpse into a completely different way of building with AI.

Most companies treat AI agents like digital employees - giving them tasks, processes, and KPIs. But we had discovered something bigger: When you build AI into your core operating system, you don't automate existing workflows - you discover entirely new ones.

Every new agent doesn't just add capability - it reveals possibilities that weren't visible before. It's not about individual tools anymore - it's about building an intelligence network that evolves with your business.

We saw it clearly in our GTM strategy next. Instead of buying an AI SDR to replace prospecting, we built our growth engine around my natural strength: Writing LinkedIn content that was already cutting through the noise.

The pattern was the same as support: Start simple, let the AI learn from human judgment, discover new possibilities. One agent helped spot buying signals across thousands of post interactions. Another analyzed visitor behavior. A third orchestrated follow-ups.

Together, they didn't just scale my reach - they transformed how we understood and engaged our market.

Unlocking Human Potential

In just 6 weeks, this intelligence network turned my content into a full-scale demand engine: 1M+ monthly impressions, $300K weekly pipeline, 70+ demos - all managed by 3 founders and our AI agents.

But the numbers aren't the real story. What we discovered was a completely new way to scale human potential. Every agent we added didn't just handle tasks - it expanded what was possible.

Most companies are still stuck asking "How do we automate GTM?"

We're asking something bigger: "How do we build systems that make humans and AI stronger together?"

Stop trying to automate what you already know. Start discovering what you never thought possible.

Thank YOU!!!

When I started sharing our autonomous business journey just over a month ago, I thought I was writing into the void. 2,500 subscribers later, I realized I was building something better - a community of builders thinking differently about Humans and AI.

To everyone who reads these posts, and especially to those who reply - I read every message, often multiple times. You're not just following our journey, you're helping shape it. Together, we're figuring out what's possible when we stop automating the old and start discovering the new.

📩 Reply to this email. Let’s build the future together.