Welcome to The Big Shift

The startup world is witnessing a quiet revolution. While most companies still need 300+ employees to hit $30M ARR, a new breed of companies is emerging - reaching the same scale with teams of less than 20.

They're not winning because of better AI or more funding. They're winning because they've cracked a completely new operating system for building companies: the autonomous business OS.

At Swan AI, we're putting this new OS to the ultimate test - building a $30M ARR business with just three founders. The Big Shift is your front-row seat to this experiment.

Why We Started The Big Shift 

When we started documenting our journey on LinkedIn, something unexpected happened: Our posts explaining the autonomous business OS reached millions across the globe. But the comments revealed something bigger - founders and operators weren't just engaging, they were desperate for a playbook.

"How are you qualifying thousands of leads without a sales team?" "What's your AI agent stack for product development?" "Can you share more about your human-AI framework?"

We could have kept dropping insights in one-off posts. But these weren't surface-level questions - they deserved deeper answers.

The Big Shift is our response: a raw, unfiltered look at how we're building a $30M ARR business with 3 founders, 0 employees, and dozens of AI agents. Some days we nail it, other days we fail spectacularly. You'll see it all.

What to Expect 

Guest Interviews – Real conversations with founders and operators navigating this shift. Playbooks & Cheat Codes – Tactical guides on how to actually implement AI-driven automation and human+ai collaboration. Learnings – The wins, the failures, and the unexpected insights we uncover along the way.

AI Framework of The Week 

Every month, my LinkedIn posts generate $1M+ in pipeline and reach 1.2M+ people. The secret isn't complex marketing strategies or hours of writing. It's a simple prompting framework that turns raw thoughts into high-converting LinkedIn narratives in under 10 minutes. Here's how it works:

1. You provide your raw thoughts - no structure needed, just stream of consciousness

2. You share 2+ example posts that have the tone/style you want to mirror

3. The AI analyzes both and collaborates with you section by section The framework is designed for human-AI collaboration.

It has best practices baked in from hook crafting to storytelling structure. But more importantly, it lets you scale what matters most - your authentic voice and insights.

Whether you want to amplify your own voice or adapt the style of top-performing posts you admire, the choice is yours. The AI handles the heavy lifting of tone matching and structure, while you focus on what matters: sharing insights that drive real business results.

The complete framework is here: [notion link]

In case you missed it

Last week, I spoke with three Series A founders facing shutdown - all had 50+ employees and solid metrics. But they weren't failing because of a funding winter. They were running an outdated operating system for building startups. While they focused on headcount growth, a new breed of autonomous businesses was quietly proving that in 2025, team size isn't a sign of success - it's becoming a liability. [Read the full post on LinkedIn]

What's Next? 

The old startup playbook is dying, but that's what makes this moment so exciting. We're not just observing the shift - we're building it together. Have thoughts on the autonomous business OS? Hit reply and let's explore what's possible.